M Load / Mobiload
You're already familiar with Mobiload!
It's time to take your movie-going experience to the next level, so we've changed our name, navigation flows, and layout to make it even easier for you to watch your favorite movies at the theater!
Eighteen months after the launch, we took what we’d learned and the feedback from our users and customers, and evolved our brand.
Mobi LOAD will soon becomeM LOAD.
Our accessibility app for movie theaters and other screens was developed in 2011 to support theater productions, bringing accessibility to cultural events and providing access to people with visual and hearing impairments.
Since 2023, it has been one of the accessibility apps for the movies—with it, you can watch current movies with accessibility features!
This app was developed entirely by MAV and provides real-time closed captions, LIBRAS, and audio description for the scenes being shown.
We care about the tool's usability, which is why MLOAD is the lightest app on the market, designed to take up as little space as possible on the user's phone, and features simplified navigation with information that gets straight to the point.
From the name to the structure, we've simplified our architecture to make access even more straightforward, dynamic, and intuitive.
We listened to our users and made significant changes to the navigation to make everyday life easier for those who need it most!
Buttons that are better suited for screen readers for people with visual impairments;
Simplified navigation that gets right to the point;
Addition of a welcome screen with an easy-to-follow tutorial;
A modern layout that highlights the most important features;
The lightest app and accessibility features on the market;
100% domestically developed with continuous improvement; we evolve alongside the needs of our users and the market.
