Content inspired by an article published byPortal Exibidor
FromSeptember 30 to October 3, theRenaissance Hotel in São Paulo will host the 12th edition of Expocine—the largest gathering of the Latin American film industry. And this year, the event will be even more inclusive:MAV will beresponsible for ensuringcontent accessibility at all panels, offeringreal-time captions in Portuguese, English, and Spanish, as well assign language interpretation.
The technology used will beVOX LOAD, which allows for the simultaneous generation and distribution of subtitles to mobile devices without the need to download apps, in addition to displaying the subtitles on screen.
“Screen Without Barriers” Panel
OnOctober 3, at 10 a.m., MAV will also participate in the panel“Screen Without Barriers: Audiovisual Media with True Accessibility,” which will discuss the practices, technologies, and shifts in mindset needed to advance representation and accessibility in cinema.
The panel will consist ofMarcella Fazzio, director of MAV;Leandro Mendes, secretary of regulation at Ancine; andTiago Mafra, the new director of ABRAPLEX, withEdgar Jacques serving as moderator.
“For us, accessibility is a right. Being part of Expocine means transforming one of the film industry’s biggest events into a more inclusive space and inspiring the market to adopt fairer and more diverse practices,” Marcella points out.
Accessibility Beyond the Law
MAV operates globally in the fields of subtitling, audio description, sign language interpretation, and translation, serving clients ranging from major Hollywood studios to film festivals and TV networks. Its presence at Expocine reinforces its commitment to offering innovative and ongoing solutions that go beyond mere compliance with legal requirements—expanding audiences, enriching experiences, and connecting cultures.
In addition, MAV is already available in movie theaters withM Load, the first 100% Brazilian app to offer accessibility features for movie lovers.
This text was inspired by an article published by Portal Exibidor, which you can read in fullhere.
