The 12th edition ofExpocine, Latin America’s largest film and audiovisual business convention, concluded in São Paulo, reaffirming a fundamental commitment:to make cinema truly accessible and inclusive.
With over2,300 registrants, the event brought together professionals, companies, and institutions from across the industry from October 1 to 3 atCine Marquiseand theRenaissance Hotel, featuring more than40 hours of programming, including panels, workshops, and exclusive premieres.
Photo/courtesy of: Larissa Trentini
MAVwas represented byMarcella Fazzio, Director of Relations, who participated in the panel“Screen Without Barriers: Audiovisual Media with True Accessibility.” The event sparked deep reflections on the role of the audiovisual industry in building a future without barriers—a theme that lies at the heart of MAV’s work.
“We’re making great strides, but we also need to reflect on communication and how we’re approaching it. For example, a producer developing a film needs to think from the very beginning about how to communicate that content in an accessible way—not just in the final product, but also in the trailer, on social media, and in promotional materials,” Marcella pointed out.
“When a theater indicates on its website that a screening includes audio description, subtitles, or Brazilian Sign Language, it broadens its reach and fosters a sense of inclusion. Many people with disabilities are still unaware that the Brazilian film industry is committed to this cause, and it is our role to help spread the word,” he added.
The panel emphasized that accessibility goes far beyond technology—it is also aboutcommunication, representation, and audience development.
Closing out the series of debates, the panel“Cinema as a Right: Access, Inclusion, and Audience Development,” presented bySpcine, highlighted municipal initiatives aimed at expanding access to cinema in different regions of the city of São Paulo.
During the event,Dika Vidal, deputy secretary ofthe Municipal Secretariat for People with Disabilities (SMPED), emphasized:
“We need to put people with disabilities in the spotlight and show them that they exist and are entitled to equal rights. We still need to work toward providing the same opportunities for everyone.”
In addition to the panel discussions, the event featured major distributors such asVitrine Filmes,Warner Bros. Pictures,Universal Pictures, andRetrato Filmes, which presented their upcoming releases for 2025 and 2026.
With the theme“Brazil, a Window to the World,” Expocine 2025 has established itself as a forum for exchange and for strengthening Brazilian cinema—a cinema that is increasingly pavingthe way fordiversity, inclusion, and universal access to the big screen.
About MAV
MAVis a communications company specializing in audiovisual accessibility. It produces and adapts content withaudio description, Brazilian Sign Language (Libras), and descriptive captions, promoting access to culture, cinema, and streaming for people with disabilities. Our commitment is clear:accessible communication, without barriers.
Check out the related article on the Expocine website:
Expocine 2025 wraps up its 12th edition by highlighting accessibility and inclusion in the audiovisual market
https://expocine.com.br/noticias/expocine-2025-encerra-12a-edicao-colocando-em-pauta-a-acessibilidade-e-a-inclusao-no-mercado-audiovisual/
