Barbie, Minecraft, Beetlejuice Beetlejuice, Godzilla x Kong, and now Superman. Beyond being global box office hits, all of these films have something in common: they were also produced in ASL (American Sign Language) versions and are available on the MAX platform in the United States.
This opens up a huge opportunity for Deaf audiences to fully enjoy cinema—with access to stories, emotions, and cultural experiences that were once out of reach.
What many people don’t know is that behind these productions there’s a large team of Deaf and hearing professionals working together—researching signs, translating contexts, and ensuring the best experience possible. MAV, in partnership with Deluxe, is proud to help make this a reality.
And there’s a crucial detail: the interpreters who appear in these versions are always Deaf. This choice is not just technical, it’s symbolic. It represents identification, belonging, and—above all—the creation of space for Deaf people to play active roles within the film industry.
In Brazil, we still have an important path to follow. Not only to bring more Deaf talent in front of the cameras, but also to build a collective awareness that inclusion is essential to our civilizational progress. Yes, we have laws and regulations. But the challenge goes further: we need education and sensitivity so that hearing people begin to recognize Deaf communities as audiences, as clients, and above all, as citizens with full rights.
At MAV, we believe every step matters. And we continue working so that cinema and audiovisual storytelling become increasingly plural, diverse, and truly accessible.
